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What's DDG's moat? Its search index is bing so they don't have significant own tech. Is it just the brand?
by bla2 8y ago
What's DDG's moat? Its search index is bing so they don't have significant own tech. Is it just the brand?
- bopbop 8y agoI think it's only loyalty of userbase - they're the first mover of privacy conscious search. Any competitor would have to prove credibility in the field, as they'd be trading on ethics. I use DuckDuckGo exclusively - the only two reasons for me to stop I can see would be some kind of ethics scandal, or the quality of the search dropping dramatically. I'm very happy with it currently.