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nice..it's here: http://tv.airbnb.com/ http://tv.airbnb.com/ I'm sure they will iron out where to put this and the navigation points, etc. 1) Trust Factor..i
by alexaleesf 16y ago
nice..it's here:
http://tv.airbnb.com/ http://tv.airbnb.com/
I'm sure they will iron out where to put this and the navigation points, etc.
1) Trust Factor..instantly elevated. People who might ask, "now why would I do that?" "who will use this?" - they can put those questions to "bed" by seeing a real person and watching real stories.
2) Huge branding win overall. Fun. Connected. Social.
3) Support - squashed tons of typical support questions with their very simple, clean short, videos.
4) Recruiting - Office Life. Any questions? Looks pretty cool.
They should take these video assets, syndicate them and make sure they go everywhere the eye can see. And track it all. Conversions to booking and what happens to the support queue, after publishing.