6 ms·

why are pageviews more important than visits, unique visitors or revenue?

• deleted 16y ago
  [deleted]
• SwellJoe 16y ago
  User engagement. A visitor that spends hours on the site each day, producing content in the form of discussion, is worth a lot more than a visitor that drops in for two minutes in order to spew some spam into the queue, and then leave. I don't think there's any question that the reddit community is more engaged than the digg community...a brief perusal of the comments at both sites will quickly eliminate any doubt. As for revenue, I said that more pageviews and much faster growth from a much leaner organization was better. There were several variables in my statements. Besides, it is not a small difference in pageviews. It's ~40%! Which pretty much certainly equates to more visits and more unique visitors than digg. No matter how you slice it, though, digg is a 100+ person operation that is generating less value to consumers than a 6 person operation. Value to consumers is a reasonable proxy for the kind of revenue you can generate from a site. They just haven't found the formula for monetizing it yet. It doesn't mean the value isn't there.
  • bapadna 16y ago
    There were several variables in my statements. Just a friendly reminder, you referred to pageviews as "the most important metric", thus my question. User engagement... While pageviews can be used as a mediocre proxy for user engagement, I don't think it proves your thesis at all. Which is more valuable, 5x the uniques, or a smaller group who loads more pages? Depend on additional variables, no? Which pretty much certainly equates to more visits and more unique visitors than digg. As far as I can tell (using compete pro), pageviews is the only metric where reddit wins, with digg winning handily in the others. Digg seems to have 5x the uniques, and 50% more visits. This strikes me as accurate, since reddit is focused on comments, and digg seems to focus more on links. that is generating less value to consumers How are you measuring that? Are you asserting that reddit creates more value than digg, but they fail to effectively monetize and capture it? Or are you asserting that reddit's value is non-monetary, but still worth paying for?
  • points 16y ago
    I'd bet money that a Digg user is far more monetizable than a Reddit user. So I'd say Revenue is the best metric to compare, but I'm skeptical Reddit will ever make much money - their users are spending all their cash on weed.