"User experience is everything. It always has been, but it's still undervalued and under-invested in. If you don't know user-centered design, study it. Hire peo

"User experience is everything. It always has been, but it's still undervalued and under-invested in. If you don't know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board." - Evan Williams CEO of Twitter http://evhead.com/2005/11/ten-rules-for-web-startups.asp http://evhead.com/2005/11/ten-rules-for-web-startups.asp