As far as UI/UX design is concerned, I'm kind of surprised Amazon doesn't favor themselves more. Though I guess in their mind any customer going through them is

As far as UI/UX design is concerned, I'm kind of surprised Amazon doesn't favor themselves more. Though I guess in their mind any customer going through them is still a sale. Regardless, would a business want to sell on Amazon if they were treated second? > The fact that you even have to be that careful is a bad customer experience. This we can agree on, ideally Amazon would go through some evaluation process to determine that a seller is legitimate. Instead as far as I know they just let user reviews decide. Side note though, Amazon really needs some competition. I can't recall the last time I bought anything online (that needed to be shipped) that wasn't through Amazon. For example, I used to buy computer parts from sites like Newegg, but unless there's a particularly good deal I'm probably going to Amazon. Clothing? Amazon. I don't want to have Levis and Hanes shipped separately. Amazon is the Walmart of online retailers.