This reminds me of the concept of "whuffie" in Cory Doctorow's "Down and Out in the Magic Kingdom" where he posits an entire future society based on these princ

This reminds me of the concept of "whuffie" in Cory Doctorow's "Down and Out in the Magic Kingdom" where he posits an entire future society based on these principles. http://en.wikipedia.org/wiki/Whuffie http://en.wikipedia.org/wiki/Whuffie It did not occur to me at the time I read it that this was based on contemporary online media. It is interesting to consider that society might actually be moving in that direction.