They way I use Facebook and the kind of information I have shared with it (photos, places, connections) I have already established a valid identity with them. I

They way I use Facebook and the kind of information I have shared with it (photos, places, connections) I have already established a valid identity with them. I don't use Facebook as some anon profile "LonelyGirl99". By paying them a premium fee Facebook and I would bind into a new agreement about not persisting my information for ad tracking and wherever possible ask its third party affiliates to do the same. Say you and I are both logged in and actively commenting on TechCrunch. You are a free user and I pay premium. TechCrunch can request FB to have metrics for free users but not for premium. Unless FB provides a backdoor, has a bug or TechCrunch savvy programmers can hack FB social plugin to extract info about premium users as well. Similarly, FB will also not sell my meta-data to advertisers. Even if I fall well into the targeting of advertisers I will be excluded. FB will not even give me "opt-out" options. I will be opted-out by default unless I choose I want to be opt-in. I will have more tight control over shared entities as well. If my ex tagged me in his/her pictures and then we are unfriended, then I would still have the option to go through his/her pictures and choose to remove myself (I think FB allows this currently anyway). Basically the contract b/w me and FB will be iron clad.