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Very reminiscient of the intentional devaluation of Crystal Pepsi by Tab Clear (see the second paragraph here: https://en.wikipedia.org/wiki/Tab_Clear#Post-disc
by kenning 8y ago
Very reminiscient of the intentional devaluation of Crystal Pepsi by Tab Clear (see the second paragraph here: https://en.wikipedia.org/wiki/Tab_Clear#Post-discontinuation https://en.wikipedia.org/wiki/Tab_Clear#Post-discontinuation)
- GalacticDomin8r 8y agoMore like Hedging, either way Sergio Zyman looks like a genius: Doesn't stick = Intentional devaluation Sticks = Brilliant capitalization of the market. Tab back then was far more popular than today. It was at today's level of Dr. Pepper.
- gowld 8y agoThat's absurd. People just didn't go for the colorless cola fad that year. Why did "Tab Clear" "kill" Crystal Pepsi, but not Sprite or 7-Up? The person who tried to copy Crystal Pepsi failed, and made up an excuse to cover his failure.