Guinness is now primarily in the business of monetizing world record attempts for anything, not selling books. Here’s a fascinating Planet Money podcast episod

Guinness is now primarily in the business of monetizing world record attempts for anything, not selling books. Here’s a fascinating Planet Money podcast episode about it from last year: https://www.npr.org/sections/money/2017/09/20/552203402/episode-795-is-record-breaking-broken https://www.npr.org/sections/money/2017/09/20/552203402/epis...