> The biggest hurdle is not price elasticity between getting someone to pay $10 versus $35, it's getting people to pay anything instead of something. I'm not d

> The biggest hurdle is not price elasticity between getting someone to pay $10 versus $35, it's getting people to pay anything instead of something. I'm not doubting that's tough; but it's significantly easier to get someone to pay $1/month than $35/month. People aren't completely stupid; they won't just blindly pay any amount just because they'd decided they'd pay something. Like I said though; if I was making this decision, I'd start high.