6 ms·

Show HN: Value My Funnel – Figure out the value of a visitor, lead and customer

51 points by danaseverson 8y ago

danaseverson 8y ago
Just launched a simple tool that helps you understand the worth of your marketing funnel, down to a single site visitor. Would love any comments or feedback. Full disclosure: we launched on ProductHunt today as well.
- Gabriel_Martin 8y ago
  Your optimization ideas are a vertical scrollbar, which hides them off of the screen to maintain tile size. I would attempt to allude to the fact there are more pieces of hidden data if possible, or ideally refactor the design paradigm completely, hiding data is usually a pattern worth avoiding, especially when it's so valuable as yours. Well done on the aesthetic overall quite well done!
  - bdunn 8y ago
    Thanks! Yeah, frankly we sort of just threw in that scrolling list of ideas... and didn't put nearly enough thought into the display of them.
- iagovar 8y ago
  Mmm tried to fill as a dating site, but it doesn't seem to fit the available options
wlaurance 8y ago
Looks really smart! One thing I'd like is a way to share the final link where I see the projection and ideas
- danaseverson 8y ago
  Thanks for the feedback. To clarify, do you mean you'd like a way to share your results socially or via email to others?
  - bobwaycott 8y ago
    Out of curiosity, does it matter how someone wants to share a link in order to be able to share it? Presumably, a person’s mode of sharing should have zero impact on having a link to share.
    - danaseverson 8y ago
      That's a good point. I was just more curious than anything. Something we're working on now.
      - bobwaycott 8y ago
        I think the way the question was worded raised my eyebrows a bit. It left me thinking that "sharing socially" would be turned into "let's include this social sharing widget that will track our users" (which always turns me off of a product) vs "let's make sure a shareable link works a single (or multiple) times for people who have the link".
    - bdunn 8y ago
      Correct. We're leveraging localStorage to save answers across "pages" (using Vue). We could probably serialize / base64 encode the object we've saved and then let someone share it.
      - bobwaycott 8y ago
        Ah, yeah. In that case, there is definitely a little hurdle to jump to make links to the results work, for sure.
  - wlaurance 8y ago
    Welcome! I was looking for a way to share with my coworkers in Slack.
tmp23490 8y ago
interesting! this link appears broken though? https://rightmessage.com/learn/what-websites-does-rightmessage-work-with https://rightmessage.com/learn/what-websites-does-rightmessa... (via https://rightmessage.com/pricing https://rightmessage.com/pricing)
rajacombinator 8y ago
Quick take feedback - I click a link for “Value My Funnel” @ valuemyfunnel.com. Instead, I’m redirected to rightmessage.com, instantly feels scammy. Next I expect some simple funnel calc tool followed by a pitch for some service. Instead, I’m greeted with a ton of text that I don’t want to read and has nothing to do with valuing my funnel. I immediately close the window. Then I felt generous to a show hn post so I decided to click through once and see what happens. I get an obvious lead gen form that has nothing to do with valuing my funnel. Now I’m done with rightmessage forever. Trying to disguise bad faith marketing hacks like this as show hn type content hurts your business.
- danaseverson 8y ago
  Thank you for your feedback, I can understand and appreciate your perspective. Truly, it's fair. To your first point: We built this on top of our app so we could use the data to superimpose conversion metrics. Using a direct URL is much easier to communicate than a subdomain or URL with slug. Your point is noted though. We don't want that to be the initial reaction. We'll relook at the copy and see if we can minimize anything that's unnecessary. No need to add friction. We built this tool to be free to use, without any requirement of signing in or submitting your email. We haven't gated the results, only added additional value if interested. I'm sorry for it leaving you with a bad impression. We are a for-profit business, but that shouldn't minimize the value that the tool delivers — for free.
  - CodeWriter23 8y ago
    I’ll add to his feedback, I don’t have a clue how your service works. Sure, your landing page tells me you’ll customize my landing pages. How? Not set up crap in your visual editor. How does it decide which version to send to whom? Comes across as snake oil to me.
    - bdunn 8y ago
      We're constantly reworking our marketing site, but to make it more technical for the HN crowd (our audience is mostly marketers), it's an "if-this-then-that" engine for your website. - If referred by foo.com OR came over with particular UTM params OR landed on /foo THEN change out testimonials to be able foo (using similar underlying tech that Optimizely, et al use) or - If visitor, who has opted in previously, has the "Customer" tag in the ESP/CRM that our customer has linked their site to, then ditch the signup form on the homepage and put a training video (or something) It's basically a rules engine that looks at on-site behavior (pages viewed, referring domain, query string params, cookie data, etc) and allows you to combine that with ESP/CRM backend data (tags, custom fields, subscriber vs anonymous), and make content changes (replace text, hide an element, swap out an image, etc) as a result of a visitor belonging to a particular segment you've defined.

51 points by danaseverson 8y ago

Just launched a simple tool that helps you understand the worth of your marketing funnel, down to a single site visitor. Would love any comments or feedback. Full disclosure: we launched on ProductHunt today as well.

Gabriel_Martin 8y ago
Your optimization ideas are a vertical scrollbar, which hides them off of the screen to maintain tile size. I would attempt to allude to the fact there are more pieces of hidden data if possible, or ideally refactor the design paradigm completely, hiding data is usually a pattern worth avoiding, especially when it's so valuable as yours. Well done on the aesthetic overall quite well done!
- bdunn 8y ago
  Thanks! Yeah, frankly we sort of just threw in that scrolling list of ideas... and didn't put nearly enough thought into the display of them.
iagovar 8y ago
Mmm tried to fill as a dating site, but it doesn't seem to fit the available options

wlaurance 8y ago

Looks really smart! One thing I'd like is a way to share the final link where I see the projection and ideas

danaseverson 8y ago
Thanks for the feedback. To clarify, do you mean you'd like a way to share your results socially or via email to others?
- bobwaycott 8y ago
  Out of curiosity, does it matter how someone wants to share a link in order to be able to share it? Presumably, a person’s mode of sharing should have zero impact on having a link to share.
  - danaseverson 8y ago
    That's a good point. I was just more curious than anything. Something we're working on now.
    - bobwaycott 8y ago
      I think the way the question was worded raised my eyebrows a bit. It left me thinking that "sharing socially" would be turned into "let's include this social sharing widget that will track our users" (which always turns me off of a product) vs "let's make sure a shareable link works a single (or multiple) times for people who have the link".
  - bdunn 8y ago
    Correct. We're leveraging localStorage to save answers across "pages" (using Vue). We could probably serialize / base64 encode the object we've saved and then let someone share it.
    - bobwaycott 8y ago
      Ah, yeah. In that case, there is definitely a little hurdle to jump to make links to the results work, for sure.
- wlaurance 8y ago
  Welcome! I was looking for a way to share with my coworkers in Slack.

tmp23490 8y ago

interesting! this link appears broken though? https://rightmessage.com/learn/what-websites-does-rightmessage-work-with https://rightmessage.com/learn/what-websites-does-rightmessa... (via https://rightmessage.com/pricing https://rightmessage.com/pricing)

rajacombinator 8y ago

Quick take feedback - I click a link for “Value My Funnel” @ valuemyfunnel.com. Instead, I’m redirected to rightmessage.com, instantly feels scammy. Next I expect some simple funnel calc tool followed by a pitch for some service. Instead, I’m greeted with a ton of text that I don’t want to read and has nothing to do with valuing my funnel. I immediately close the window. Then I felt generous to a show hn post so I decided to click through once and see what happens. I get an obvious lead gen form that has nothing to do with valuing my funnel. Now I’m done with rightmessage forever. Trying to disguise bad faith marketing hacks like this as show hn type content hurts your business.

danaseverson 8y ago
Thank you for your feedback, I can understand and appreciate your perspective. Truly, it's fair. To your first point: We built this on top of our app so we could use the data to superimpose conversion metrics. Using a direct URL is much easier to communicate than a subdomain or URL with slug. Your point is noted though. We don't want that to be the initial reaction. We'll relook at the copy and see if we can minimize anything that's unnecessary. No need to add friction. We built this tool to be free to use, without any requirement of signing in or submitting your email. We haven't gated the results, only added additional value if interested. I'm sorry for it leaving you with a bad impression. We are a for-profit business, but that shouldn't minimize the value that the tool delivers — for free.
- CodeWriter23 8y ago
  I’ll add to his feedback, I don’t have a clue how your service works. Sure, your landing page tells me you’ll customize my landing pages. How? Not set up crap in your visual editor. How does it decide which version to send to whom? Comes across as snake oil to me.
  - bdunn 8y ago
    We're constantly reworking our marketing site, but to make it more technical for the HN crowd (our audience is mostly marketers), it's an "if-this-then-that" engine for your website. - If referred by foo.com OR came over with particular UTM params OR landed on /foo THEN change out testimonials to be able foo (using similar underlying tech that Optimizely, et al use) or - If visitor, who has opted in previously, has the "Customer" tag in the ESP/CRM that our customer has linked their site to, then ditch the signup form on the homepage and put a training video (or something) It's basically a rules engine that looks at on-site behavior (pages viewed, referring domain, query string params, cookie data, etc) and allows you to combine that with ESP/CRM backend data (tags, custom fields, subscriber vs anonymous), and make content changes (replace text, hide an element, swap out an image, etc) as a result of a visitor belonging to a particular segment you've defined.