I've been exploring this for close to 10 years now and the biggest barrier is not lack of companies that can provide platforms to "unite" other verticals but ra

I've been exploring this for close to 10 years now and the biggest barrier is not lack of companies that can provide platforms to "unite" other verticals but rather an outright resistance to make what seems like big changes to those moms and pops businesses. It's quite difficult to find the right balance between the bare minimum each of these businesses needs to change/update to make it viable to create the platform and what seems like too tall of an order for them - instead they will just print more flyers, work double shifts, come up with nearly "at cost promos", etc.