I'm waiting for the free e-ink e-book reader, and e-books that are DRM-free or at least not severely encumbered by DRM. Only then will e-books be viable. Can't

I'm waiting for the free e-ink e-book reader, and e-books that are DRM-free or at least not severely encumbered by DRM. Only then will e-books be viable. Can't a big publisher come out and subsidize an e-book reader? For example, "Buy some e-books from us whose printed editions would add up to $300, and we'll give you an e-book reader free."