You may find varying answers depending on who you're asking and if they have any experience with Lisp. As someone who doesn't, the HTML example is 100% easier

You may find varying answers depending on who you're asking and if they have any experience with Lisp. As someone who doesn't, the HTML example is 100% easier to read in my opinion coming from a Rails developer. You don't have to go against the grain to get the output you desire, you can just write it as it is intended to be rendered.