IBM has always served as a medium between mankind and machine. Between the natural and the engineered. The emotional and rational. The classic and t

IBM has always served as a medium between mankind and machine. Between the natural and the engineered. The emotional and rational. The classic and the cutting-edge. Our most important job is to help humanity and technology move forward together. IBM Plex™ brings these relationships to life through letterforms. I was able to read this stuff by first pounding my knee with my fist, then biting so hard on my left hand I nearly lost some fingertips. But I made it through it. The challenging scrolling actually provided some additional and welcome distraction from the sheer horror of the words.