"Stratechery." When I first read it, it sounded like a break-down on startup founders' stretching of their "trajectory" as a sure thing. This includes their "st

"Stratechery." When I first read it, it sounded like a break-down on startup founders' stretching of their "trajectory" as a sure thing. This includes their "strategy," i.e their well-typeset pitch deck that says they'll be making $400B in revenues next year. Then you mash those two with "treachery" for a play on words. "Stratechery: How founders false-advertise, legally." It's almost like Amazon's Cadabra | "Cadaver." Don't even know what the company is, but will read now.