>> come back and visit us in the next 5 days and take 15% off your order Ugh, I hate this tactic. I understand why it's done - a customer is expensive to acqui

>> come back and visit us in the next 5 days and take 15% off your order Ugh, I hate this tactic. I understand why it's done - a customer is expensive to acquire, and it's cheaper to give a discount to an inactive customer than to acquire a new one. Yet it effectively rewards non-loyal customers, while loyal customers who provide a steady stream of repeat business are taken for granted. How many businesses who use this strategy also email their best customers with "Thank you for your loyalty - here's 15% off your next order within [some reasonable, non-manipulative, number of days]"?