build software that people want to use instead of software that managers want to buy It seems that people have learned this lesson. Marketing folks even ha

build software that people want to use instead of software that managers want to buy It seems that people have learned this lesson. Marketing folks even have a term for it: The Consumerization of IT. Spend some time around Gartner reading folk, and you'll hear it incessantly. http://www.gartner.com/press_releases/asset_138285_11.html http://www.gartner.com/press_releases/asset_138285_11.html Of course, now we have real success stories to point to. The iPhone's enterprise adoption is generally driven by normal folks, and the blackberry driven by managers.