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This. I once ran a SaaS for $7/mo. Churn rate was horrible. People never stayed longer than 3mo. Now I do something with a 4 figure / mo price tag and people st
by cronjobma 9y ago
This. I once ran a SaaS for $7/mo. Churn rate was horrible. People never stayed longer than 3mo. Now I do something with a 4 figure / mo price tag and people stick around for 7/mo on avg. it’s totally counterintuitive
- nikanj 9y ago4 figures per month I need to justify to my boss. After that, cutting the service means admitting I was wrong. You’d be surprised to learn how much someone else’s money people are willing to burn, to save face.
- disiplus 9y agothat's true but also it depends on the customer is it b2b or b2c, something for 7$ could be something trivial, like a premium package for a note taking app, but something like a 1000$ is probably a b2b that the company needs.
- stedaniels 9y agoWhat do you do now?