11 ms·

What are some of those intangible aspects? Any examples?

• delano 16y ago
  How does the product make you feel when it works well? And how about when it breaks or wastes your time?
  • willheim 16y ago
    So are we talking about an Octopussy like Github and a Fail Whale like Twitter? Cutesy personality stuff like that? May work for some... and certainly throwing down a comical quirkiness to your failings helps to ease the pain of being down (Fail Whale, Blippy's rainbow 404 page - not site failing but still cute) but one must be careful with how they go about giving a personality. Too cute and missing the target market and I'd wager you'd be dismissed as amateur. If what you mean by personality is "theme" then, yes. Every site, every business, every aspect needs a consistent theme. It doesn't matter if you're a SAAS or a coffeeshop, a manufacturer or a lawyer. Every business needs a theme that demonstrates their "why". That still doesn't answer the question posed, though.