Even more than that, the structure of these networks imply that targeting influencers may be ineffective. There's an interview [0] with Duncan Watts discussing

Even more than that, the structure of these networks imply that targeting influencers may be ineffective. There's an interview [0] with Duncan Watts discussing this. [0] Is the Tipping Point Toast? https://www.fastcompany.com/641124/tipping-point-toast https://www.fastcompany.com/641124/tipping-point-toast