Yes. If someone searches "Walmart near me" or "Walmart sales" or something like that, they're as brand-aware as you can possibly make them. If you're worried

Yes. If someone searches "Walmart near me" or "Walmart sales" or something like that, they're as brand-aware as you can possibly make them. If you're worried that a competitor might distract them somewhere between their deliberate branded search and clicking on your #1 organic search result, you need to de-commodify your frigging product line.