The only repeatable processes you should implement are: 1. Identifying your customer 2. Creating a fulfilling customer experience Now there's a ton of ways to

The only repeatable processes you should implement are: 1. Identifying your customer 2. Creating a fulfilling customer experience Now there's a ton of ways to support #2, but if you've truly understood #1 you know which ways to follow with. The hard part is making the experience consistent yet unique for each customer/customer type you have. Measure everything, or create proxy measures and plan before acting.