startups that want to disrupt big guys can also use this strategy, find a niche that is overshot by the incumbents, offer them a good enough product, but improv

startups that want to disrupt big guys can also use this strategy, find a niche that is overshot by the incumbents, offer them a good enough product, but improve the performance on other dimensions that big guys overlook, then pivot. I think this works for both disruptive product in existing market and new product in new market