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That makes calculating the final price far too hard. If the customer has to use a smartphone app to shop anyways, why not just have the app display the personal

That makes calculating the final price far too hard. If the customer has to use a smartphone app to shop anyways, why not just have the app display the personalized price?

lumisota 9y ago
This is how Amazon Books stores work. Prices aren't displayed on the shelf, but using an app. The price is different for Prime members vs. non-Prime members.
- Roedou 9y ago
  Last time I was in an Amazon Book store, BOTH prices were displayed on the shelf - Prime and regular. Has this changed?
  - lumisota 9y ago
    No prices on the shelf in this article: https://www.recode.net/2017/5/24/15683852/amazon-books-nyc-time-warner-center-photos https://www.recode.net/2017/5/24/15683852/amazon-books-nyc-t... Maybe it depends on the state, and its laws on price marking.
Johnny555 9y ago
Grocery stores already obscure prices with specials. $3.75 each Or buy two and get the second one at 25% off with bonus card. I suspect that few customers do the mental arithmetic to figure out what their final cost will be.