Agreed, building a high cost high value brand, and then moving downmarket is known to work. I compared this to Juicero because the "degree of innovation" in th

Agreed, building a high cost high value brand, and then moving downmarket is known to work. I compared this to Juicero because the "degree of innovation" in their product doesn't seem to justify the 20x price premium [1]. To compare, a cheap Nokia is ~INR 4000, a OnePlus 5 is ~INR 30000 and an iPhone 7 is ~INR 45000. However, there's a world of difference in features, components, software in the 10x phones. [1] https://www.amazon.com/gp/aw/d/B00EZYA61K/ref=mp_s_a_1_4?ie=UTF8&qid=1514861455&sr=8-4&pi=AC_SX236_SY340_FMwebp_QL65&keywords=door+lock&dpPl=1&dpID=41RlI3r9ylL&ref=plSrch https://www.amazon.com/gp/aw/d/B00EZYA61K/ref=mp_s_a_1_4?ie=...