That aggressiveness gets noticed and picked up by lots of different outlets -- from tech aggregators to mainstream business publications looking for "punchy" to

That aggressiveness gets noticed and picked up by lots of different outlets -- from tech aggregators to mainstream business publications looking for "punchy" topics. E.g. look at who appears on CNBC programs. Unfortunately, people have made that into a marketing strategy -- I'm not sure it is something to really hold against Mattermark in particular.