This has been an ongoing debate in the mountain bike world for a number of years now. Direct to consumer brands have clearly been making a dent in the tradition

This has been an ongoing debate in the mountain bike world for a number of years now. Direct to consumer brands have clearly been making a dent in the traditional retail model. Intense just announced a hybrid model, where shops stock demos and consumers receive their new bike directly from Intense. Seems like a win-win - shops don't have to stock slow moving inventory and consumers get lower prices year round. This artcle explains the pros/cons in detail: https://www.pinkbike.com/news/intense-announces-lower-retail-prices-and-hybrid-direct-to-customer-sales-model.html https://www.pinkbike.com/news/intense-announces-lower-retail...