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> Fake news, facebook & twitter ads that influenced US elections proved that it's possible to do something like this. but Hillary lost. Facebook has identifie
by PeachPlum 9y ago
> Fake news, facebook & twitter ads that influenced US elections proved that it's possible to do something like this.
but Hillary lost.
Facebook has identified $100,000 of ads that came from accounts associated with Russia.
Clinton and Trump combined spent $81 million on Facebook. [1]
[1] https://techcrunch.com/2017/11/01/russian-facebook-ad-spend/ https://techcrunch.com/2017/11/01/russian-facebook-ad-spend/
- revmoo 9y agoIf those 100k in ads moved the needle even the slightest then that was the most impactful 100k ever spent in the history of advertising.
- jbob2000 9y agoI think it's a mistake to equate ad spend with ad effectiveness. Russia only needs to sow discord, they don't need to follow you through the entire election season like Hillary does. A few targeted ads here and there are all that's needed to compound their other efforts across the web.
- colordrops 9y agoSignals and noise are coming from every direction at much greater orders of magnitude during an election cycle. If her campaign was so weak that a little "discord" killed it then she already lost on her own.
- brndnmtthws 9y agoIt's amusing that this is being downvoted, when it's a very interesting point. People want to silence the facts they dislike.
- PeachPlum 9y agoI expect it's because I mentioned the Queen. Who spent $1.4B vs Dr. Trump's $957.6M https://www.washingtonpost.com/graphics/politics/2016-election/campaign-finance/ https://www.washingtonpost.com/graphics/politics/2016-electi... including $3m on buying r / politics, via ShareBlue if /pol/ is to be believed
- anudeep2011 9y agoAre there any numbers about what's spent outside of facebook/twitter? Or at least any investigations going on? Most of the crappy ads I see come from other ad networks (outbrain, taboola, etc).