Ugg, don't do what we did. We basically turned on the PR waaaaaaaaaay to soon. Get out your pen and paper, draw some screenshots, identify who your customers a

Ugg, don't do what we did. We basically turned on the PR waaaaaaaaaay to soon. Get out your pen and paper, draw some screenshots, identify who your customers are. The thing here is that it may be more than one group. i.e. do you need to sell to both bar owners and their customers? do you need to sell to the vendors? do you need to sell to the umbrella manufacturers guild? (also by selling I mean convince them to do something, not necessarily give you money for stuff) Figure this business ecosystem out, put it down on a sheet of paper. Then for each of the groups identified, posit a sales pitch. Don't worry if it's terrible. It always is. The idea here is to get a starting point for these people to talk to you. Now go talk to these people. If you're serious about testing the market, go get Steve Blank's book (whoa, do I sound like a broken record!!!) and go through the worksheets. If you don't really want to do all the above, then go ahead and post your value prop here.