7 ms·
Whoever chose that name for the company really didn't think things through.
by mmel 9y ago
Whoever chose that name for the company really didn't think things through.
- greglindahl 9y agoHow did you figure that out? Looks like getting permission to make quiet sonic booms over land is a key part of their business model: > Boom's airliner is designed to maximize efficiency while producing a “boom” at least 30 times quieter than Concorde's. Did you also predict the failure of the iPad in the marketplace, due to its unfortunate name?
- beisner 9y agoI think he was referring to the fact that the name might make people think the planes explode.
- greglindahl 9y agoI got that. Some people thought that iPad would fail because it sounded like a feminine sanitary product.
- kelnos 9y ago"Boom" is also associated with the sound of an explosion. You don't want your planes associated with explosions. I think the mass market has a much stronger association boom=explosion than boom=sonic boom.
- mmel 9y agoThere is a huge difference between sounding like an advanced feminine product, which from your follow up post is what you're getting at with the iPad comment, and using BOOM in the name of a company in an industry that has lots of dramatic media coverage and footage of mid-air explosions, landing explosions, explosions just after take off, and so on.
- return0 9y agoimagine a picture of an airplane and BOOM next to it. Tell me what 97% of the people think it is.
- Cyph0n 9y agoThe people who think the name has a negative connotation don't deserve to get on a supersonic flight.
- mmel 9y agoAll they need is a single incident, not even involving an actual explosion or deaths, and the brand will be irreversibly ruined forever. Why put your company branding on such a thin razorwire of acceptance in the first place?
- return0 9y agoI always said they should be called BANG
- lostboys67 9y agono surly it should be "!"