6 ms·

What's wrong with naming a startup Bodega?

• nailer 9y ago
  The startup was aiming to replace existing corner stores, which are called 'bodegas' in many parts of the US because they're typically run by Latino people. Using a Latino name for a company of (likely middle-class, likely Asian and European rather than Latino) engineers seeking to disintermediate working class bodega owners was the problem.