7 ms·

Atlassian announces new logo

23 points by aupright 9y ago

insteadof 9y ago
That new logo looks like fingertips. Does this mean they've also done away with all caps on JIRA? Or was that changed a while ago?
- marcins 9y ago
  Yes, all product names are now consistently cased as part of this rebrand. Jira, Statuspage, Fisheye, Hipchat and Sourcetree (the latter 3 all being CamelCased before)
cpeterso 9y ago
This logo makes me feel very uncomfortable because it looks like an X-Acto knife slicing a thumb. <:o
richardwhiuk 9y ago
Companies talking about their new logos are the most self absorbed thing possible.
eps 9y ago
"We need a gradient" Very few logos use gradients to their benefit and this is not one of them. Also, the wordmark ("ATLASSIAN") has too much going on. This L-A pairing has been used to death, including several high-profile logos. Customized bar in A is lost in smaller sizes and looks like a rendering artefact. And it's not even kerned well, in the SIA part. The font choice is going to bite them in the back very soon. Single-story "a" and overall playfulness is suitable for a lifestyle/cooking blog, but not for a tech company catering to technical people. I'm going to guess it was an in-house rebranding job with little to no field validation. Looks like someone with a bit too much carte blanche got carried away with artsy-fartsy designy trends and forgot to actually check the results against their userbase. EDIT - Ahhh... they got a rockstar designer to redo their logo. A guy who did a Twitter "rebrand" (tightened up their bird logo). This probably explains why the logo is so off the mark.
JustAnotherPat 9y ago
Do they really have to jazz it up with all this bluster? Can't they just say, somebody told us the logo must be the letter A, can you make it look pretty?
sitepodmatt 9y ago
What is fiverr's refund policy if not happy with the quality of the deliverable?
banned1 9y ago
At least this is a little more creative than HP Enterprise's "new" logo: https://s-media-cache-ak0.pinimg.com/originals/dc/a4/bc/dca4bce8cf4ca71f987a141d70076f3a.jpg https://s-media-cache-ak0.pinimg.com/originals/dc/a4/bc/dca4... I wonder how many $Ms that cost.
- eps 9y ago
  That's a _superb_ logo actually. It's a shape of a racked server + an usual, but fitting choice of color. It's instantly recognizable and versatile as hell.
  - sitepodmatt 9y ago
    I like it but will people know what a physical server looks like in the future, kids dont understand the save button (floppy disk) today.
    - majewsky 9y ago
      This is HP Enterprise. Their target audience is people who have been to a datacenter at least once (or at least seen images of one on slides).
  - eps 9y ago
    * UNusual
majewsky 9y ago
Looks nice. The only thing I'd change is put a bit more space between the application logos and the wordmarks, esp. for Jira and Statuspage.
drinchev 9y ago
The only service logo, that >looks< unchanged is the Trello one. One more time I would like to say how great is the Trello team of being able to deliver a logo that survived a redesign of it's new owner.
synicalx 9y ago
Living with a graphic designer, I've heard all there is to hear about how important logos are and how many hours/days need to go into research for one. BUT, I'm yet to actually see any real evidence whatsoever that it's worth spending more than a couple hundred dollars on one. Can anyone find any actual evidence that it's worth investing a ton of your marketing budget into a logo vs just about any other marketing exercise? Personally, I just can't wrap my head around it. Pick a colour palette that matches your business (blue = calming, red = aggressive etc etc), and make a mildly unique and attractive shape with those colours that is related to your businesses name. I've had it explained to me a million times but I still don't see how this could take more than a couple of hours, it just seems like a massive exercise in overthinking a very simple problem.
- richardwhiuk 9y ago
  I also struggle to believe that if you have a well recognized logo, unless your company's image is really, really poor, then redesigning your logo is anything other than a net negative.
sogen 9y ago
"Mating sharks"
- cpeterso 9y ago
  Or two sinking ships.
  - sogen 9y ago
    made me laugh

23 points by aupright 9y ago

That new logo looks like fingertips. Does this mean they've also done away with all caps on JIRA? Or was that changed a while ago?

marcins 9y ago
Yes, all product names are now consistently cased as part of this rebrand. Jira, Statuspage, Fisheye, Hipchat and Sourcetree (the latter 3 all being CamelCased before)

cpeterso 9y ago

This logo makes me feel very uncomfortable because it looks like an X-Acto knife slicing a thumb. <:o

richardwhiuk 9y ago

Companies talking about their new logos are the most self absorbed thing possible.

eps 9y ago

"We need a gradient" Very few logos use gradients to their benefit and this is not one of them. Also, the wordmark ("ATLASSIAN") has too much going on. This L-A pairing has been used to death, including several high-profile logos. Customized bar in A is lost in smaller sizes and looks like a rendering artefact. And it's not even kerned well, in the SIA part. The font choice is going to bite them in the back very soon. Single-story "a" and overall playfulness is suitable for a lifestyle/cooking blog, but not for a tech company catering to technical people. I'm going to guess it was an in-house rebranding job with little to no field validation. Looks like someone with a bit too much carte blanche got carried away with artsy-fartsy designy trends and forgot to actually check the results against their userbase. EDIT - Ahhh... they got a rockstar designer to redo their logo. A guy who did a Twitter "rebrand" (tightened up their bird logo). This probably explains why the logo is so off the mark.

JustAnotherPat 9y ago

Do they really have to jazz it up with all this bluster? Can't they just say, somebody told us the logo must be the letter A, can you make it look pretty?

sitepodmatt 9y ago

What is fiverr's refund policy if not happy with the quality of the deliverable?

banned1 9y ago

At least this is a little more creative than HP Enterprise's "new" logo: https://s-media-cache-ak0.pinimg.com/originals/dc/a4/bc/dca4bce8cf4ca71f987a141d70076f3a.jpg https://s-media-cache-ak0.pinimg.com/originals/dc/a4/bc/dca4... I wonder how many $Ms that cost.

eps 9y ago
That's a _superb_ logo actually. It's a shape of a racked server + an usual, but fitting choice of color. It's instantly recognizable and versatile as hell.
- sitepodmatt 9y ago
  I like it but will people know what a physical server looks like in the future, kids dont understand the save button (floppy disk) today.
  - majewsky 9y ago
    This is HP Enterprise. Their target audience is people who have been to a datacenter at least once (or at least seen images of one on slides).
- eps 9y ago
  * UNusual

majewsky 9y ago

Looks nice. The only thing I'd change is put a bit more space between the application logos and the wordmarks, esp. for Jira and Statuspage.

drinchev 9y ago

The only service logo, that >looks< unchanged is the Trello one. One more time I would like to say how great is the Trello team of being able to deliver a logo that survived a redesign of it's new owner.

synicalx 9y ago

Living with a graphic designer, I've heard all there is to hear about how important logos are and how many hours/days need to go into research for one. BUT, I'm yet to actually see any real evidence whatsoever that it's worth spending more than a couple hundred dollars on one. Can anyone find any actual evidence that it's worth investing a ton of your marketing budget into a logo vs just about any other marketing exercise? Personally, I just can't wrap my head around it. Pick a colour palette that matches your business (blue = calming, red = aggressive etc etc), and make a mildly unique and attractive shape with those colours that is related to your businesses name. I've had it explained to me a million times but I still don't see how this could take more than a couple of hours, it just seems like a massive exercise in overthinking a very simple problem.

richardwhiuk 9y ago
I also struggle to believe that if you have a well recognized logo, unless your company's image is really, really poor, then redesigning your logo is anything other than a net negative.

sogen 9y ago

"Mating sharks"

cpeterso 9y ago
Or two sinking ships.
- sogen 9y ago
  made me laugh