It may make you feel better to know that the Apple Store was called "the iPod store" by kids and most people visiting before the iPhone was released. To be call

It may make you feel better to know that the Apple Store was called "the iPod store" by kids and most people visiting before the iPhone was released. To be called "the iPhone maker" is really a testament of the ubiquity of their product. This is a good thing, and if Apple became known as the "the autonomous car maker" would be a huge achievement for them. I don't see it as Apple trying to compete, but Apple attempting to serve their customers a better end product that ultimately make all other Apple products better in the process. For example, I get into my Apple car environment and so does the rest of my Apple ecosystem. It'd be nice for Siri to say, "I've prepared your documents for you to review for your 10am meeting, enjoy your ride."