6 ms·

So is this what a PR submarine [1] looks like? I remembered that I had read such a story before and found that Emma could also write again in March 2017 [2], De

So is this what a PR submarine [1] looks like? I remembered that I had read such a story before and found that Emma could also write again in March 2017 [2], December 2016 [3], November 2016 [4] and probably other months between now and then. [1] http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html [2] https://theassistiveblog.areavoices.com/2017/03/30/emma-a-wearable-invention-that-could-change-the-life-of-someone-with-tremors/ https://theassistiveblog.areavoices.com/2017/03/30/emma-a-we... [3] https://mspoweruser.com/microsoft-researcher-creates-wearable-smooths-handwriting-parkinsons-disease-video/ https://mspoweruser.com/microsoft-researcher-creates-wearabl... [4] http://www.dailymail.co.uk/femail/article-3979182/Engineer-creates-device-help-Parkinson-s-sufferer.html http://www.dailymail.co.uk/femail/article-3979182/Engineer-c...

wglb 9y ago
In what way is this submarining?
elorant 9y ago
How can this be a PR piece? For starters, there isn't even a product. And most important, this is Microsoft, not some up and coming start-up that's craving for exposure. Microsoft is a behemoth when it comes to ad spending. If they had a product to market they wouldn't need some native advertising article, they'd go in guns blazing.
- cperciva 9y ago
  Microsoft is actively rebranding itself from "evil megacorporation" to "innovative doer of good".
  - partycoder 9y ago
    Like "Microsoft <3 Linux" and "Microsoft <3 Open Source". Except that Microsoft used to collect 2 billion dollars in patents from Linux based product vendors. They totally "<3" open source.
    - partycoder 9y ago
      To the downvoters: https://en.wikipedia.org/wiki/Halloween_documents https://en.wikipedia.org/wiki/Halloween_documents
  - curiousDog 9y ago
    That's pretty much every corporation these days though. Facebook, Google, Amazon starting a permanent homeless shelter etc.
- NoPiece 9y ago
  The story is a Microsoft blog post - it is definitionally PR. Still a good story though.
skrebbel 9y ago
It's PR, but it's not a submarine. Also I'm not sure why you think it's suspicious that this was written about before. It's an amazing result and clearly it didn't happen overnight so there were earlier opportunities for a writeup.

wglb 9y ago

In what way is this submarining?

elorant 9y ago

How can this be a PR piece? For starters, there isn't even a product. And most important, this is Microsoft, not some up and coming start-up that's craving for exposure. Microsoft is a behemoth when it comes to ad spending. If they had a product to market they wouldn't need some native advertising article, they'd go in guns blazing.

cperciva 9y ago
Microsoft is actively rebranding itself from "evil megacorporation" to "innovative doer of good".
- partycoder 9y ago
  Like "Microsoft <3 Linux" and "Microsoft <3 Open Source". Except that Microsoft used to collect 2 billion dollars in patents from Linux based product vendors. They totally "<3" open source.
  - partycoder 9y ago
    To the downvoters: https://en.wikipedia.org/wiki/Halloween_documents https://en.wikipedia.org/wiki/Halloween_documents
- curiousDog 9y ago
  That's pretty much every corporation these days though. Facebook, Google, Amazon starting a permanent homeless shelter etc.
NoPiece 9y ago
The story is a Microsoft blog post - it is definitionally PR. Still a good story though.

skrebbel 9y ago

It's PR, but it's not a submarine. Also I'm not sure why you think it's suspicious that this was written about before. It's an amazing result and clearly it didn't happen overnight so there were earlier opportunities for a writeup.