Perhaps the sad fact is that being entertaining and being accurate are conflicting goals. Who wants to listen to a complex explanation for why the "fifteen minu

Perhaps the sad fact is that being entertaining and being accurate are conflicting goals. Who wants to listen to a complex explanation for why the "fifteen minutes of videotaped conversation" method (http://en.wikipedia.org/wiki/John_Gottman http://en.wikipedia.org/wiki/John_Gottman )for predicting the likelihood of divorce is flawed due to overfitting issues (see http://www.stat.columbia.edu/~cook/movabletype/archives/2010/03/shooting_down_b.html http://www.stat.columbia.edu/~cook/movabletype/archives/2010... for details) Gladwell doesn't let complex facts get in the way of a good story.