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Writing effective one sentence product descriptions can be boiled down to: Describe in simple terms a major product feature that either or both: a) solves the
by natvod 9y ago
Writing effective one sentence product descriptions can be boiled down to:
Describe in simple terms a major product feature that either or both:
a) solves the biggest pain point for your customer
b) makes you the most different from your closest competitor
Examples:
https://heapanalytics.com https://heapanalytics.com: Automatically track all website and app user actions - no coding required
https://mailchimp.com/ https://mailchimp.com/: Easiest to use email marketing platform
https://www.pipedrive.com/ https://www.pipedrive.com/: Drag and drop interface CRM - view all deals by type at a glance
https://www.getrevue.co https://www.getrevue.co - Effortlessly send a weekly newsletter to engage your audience
http://www.artofemails.com/ http://www.artofemails.com/ - Proven prewritten sales email templates
- deleted 9y ago[deleted]
- hammock 9y agoYou took one point from OP ("lead features") and missed the others. For example, the "input output" part. Without that you are probably missing some representation of the user/customer in your description. Ab rollers would never sell if they said "gives you rock hard abs" without the "just 20 minutes a week!" part.