Drug dealers make some of the best apps. Heard of Farmville or World of Warcraft? WoW even borrows the first-hit-is-free, by encouraging each purchaser to sha

Drug dealers make some of the best apps. Heard of Farmville or World of Warcraft? WoW even borrows the first-hit-is-free, by encouraging each purchaser to share the software with their friends. The entire universe of WoW is a streamlined treadmill, for keeping players addicted. From depreciating gear, inflation, achievements, status symbols... it has it all. Tongue-in-cheek, I know. But I can see how combining the drug dealing experience with video games could lead to insights such as Blizzard and WoW.