7 ms·
Incorrect, read the whole paragraph: > When something is high in amplitude, all its constituent elements converge into a single gestalt. You can’t isolate the
by devopsproject 9y ago
Incorrect, read the whole paragraph:
> When something is high in amplitude, all its constituent elements converge into a single gestalt. You can’t isolate the elements of an iconic, high-amplitude flavor like Coca-Cola or Pepsi. But you can with one of those private-label colas that you get in the supermarket. “The thing about Coke and Pepsi is that they are absolutely gorgeous,” Judy Heylmun, a vice-president of Sensory Spectrum, Inc., in Chatham, New Jersey, says. “They have beautiful notes—all flavors are in balance. It’s very hard to do that well. Usually, when you taste a store cola it’s”— and here she made a series of pik! pik! pik! sounds—“all the notes are kind of spiky, and usually the citrus is the first thing to spike out.
Mountain Dew is citrus. Doritos is nacho cheese. There is no higher order flavors here. They are strong flavors. But they lack the "balance" of creations.
- M_Grey 9y agoI should have been clear, I was thinking of Cool Ranch Doritos (this was covered in an NPR piece years ago and that was one of the examples). As for Mountain Dew... "citrus". It is the classic case of amplitude. Take away the acid and it would be sickeningly sweet. Dial down the sugar and it would be absurdly tart or bitter. It's only together, in mass quantities that it achieves a kind of blitz effect.
- devopsproject 9y agoCool Ranch could be high amplitude since if offers Fat and Salt in addition to Sweet and Spice. Mountain Dew has a strong flavor but is still low amplitude since the "blitz" or main flavor is easily identifiable. You would make billions if you could figure out how to add salt and fat to a mountain dew.
- M_Grey 9y ago...Drink it through a hollowed-out Slim-Jim? I'm not getting any money am I...
- chasing 9y agoYou, sir, are a mad man and a genius.
- devopsproject 9y agopackage it up and you might
- M_Grey 9y agoYou know, as I think about it in the context of some of the bat-shit crazy products we've seen over the years, I'm guessing that this has been considered and focus group tested.