I winced at the name from associating it with the skin disease Hives (Urticaria) [1]. For when you're exploring rebranding - I'd recommend looking at AppAnnie

I winced at the name from associating it with the skin disease Hives (Urticaria) [1]. For when you're exploring rebranding - I'd recommend looking at AppAnnie [2] and their previous branding [3] for some inspiration. I'd imagine a similar brand would work well exceedingly well for an employee facing office management platform. [1]: https://en.wikipedia.org/wiki/Hives https://en.wikipedia.org/wiki/Hives [2]: https://www.appannie.com https://www.appannie.com [3]: https://tctechcrunch2011.files.wordpress.com/2016/01/screen-shot-2016-01-12-at-11-55-14-am.png https://tctechcrunch2011.files.wordpress.com/2016/01/screen-...