'...I strongly prefer an existing market to creating one from scratch' 'In short, the first mover advantage is a crock of shit' So many people are scratching

'...I strongly prefer an existing market to creating one from scratch' 'In short, the first mover advantage is a crock of shit' So many people are scratching their heads trying to invent something new. Don't. Pick a market - the bigger the better and out-execute in some key area, be that design, usability, marketing etc.