Gruber has chosen to ignore the side of Apple that sometimes has flops (TV, Mac Mini, Hi-Fi) but Apple is quite prudent about not marketing these to death when

Gruber has chosen to ignore the side of Apple that sometimes has flops (TV, Mac Mini, Hi-Fi) but Apple is quite prudent about not marketing these to death when they see luke-warm response. In addition to incremental advances for their blockbusters, Apple is very prudent at reading market adoption and tuning the marketing to be in step.