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This is correct. The vast vast majority of people are not using adblock.

• deleted 10y ago
  [deleted]
• RussianCow 10y ago
  Do you have a source for this? Your statement doesn't carry any weight if you can't back it up. Anecdotally, I have seen a rise in non-tech-savvy people using ad blockers, but I'd be interested to see some hard data.
• achairapart 10y ago
  Sometime ago I read an interesting interview[1] with the Economist deputy editor, Tom Standange, saying things like: > The other thing about ads is that 41 percent of millennials are using ad block. My daughter has ad block and she goes around infecting every machine she gets to. She puts it on everything. > But the other thing is that she lives in incognito mode. She’s a total nightmare for advertisers, because she’s not leaving any cookies and she’s not seeing any ads. Digital privacy is an undeniable rising trend. Just stating the vast majority of people are not using adblock is, at minimum, shortsighted. [1]: http://www.niemanlab.org/2015/04/the-economists-tom-standage-on-digital-strategy-and-the-limits-of-a-model-based-on-advertising/ http://www.niemanlab.org/2015/04/the-economists-tom-standage...
  • B1FF_PSUVM 10y ago
    > She’s a total nightmare for advertisers Poor things, back to not knowing which 50% of the budget they're wasting, like it's the XX century. The horror.
  • ionised 10y ago
    > But the other thing is that she lives in incognito mode. She’s a total nightmare for advertisers, because she’s not leaving any cookies and she’s not seeing any ads. Seems like she has the right idea to be honest.