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Probably not the best response for a CEO to be making on an online forum. This is not the message you should be sending to potential clients and employees.
by luckystartup 10y ago
Probably not the best response for a CEO to be making on an online forum. This is not the message you should be sending to potential clients and employees.
- riklomas 10y agoᶦ ᵈᵒᶰᵗ ᵍᶦᵛᵉ ᵃ ᶠᵘᶜᵏ Seriously though, we did a lot of testing with names with real customers and also with a brand agency called Koto (the team behind Airbnb's new work - https://www.studiokoto.co/ https://www.studiokoto.co/). We didn't want to call ourselves "online code school dot com" or some SEO-bullshitty name and we found that our customers preferred a name that's not like that too, so it goes back to talking to your customers and seeing what they like and dislike. We found customers remembered our name more and could find us with the dot-com domain. The HN audience isn't one that we promote to because our customers are designers and creative industry professionals, so I'm not really bothered about promoting what we do on here. I'm more bothered about our customers liking what we do. I'm just trying to be active in the HN community. So Thierry's unthoughtful, uncritical comment deserved me saying that IDGAF response.