5 ms·

Pop-ups like that have long been shown to improve conversion rates... at the increase of pissing off people who wouldn't have been a conversion anyway.

• flukus 10y ago
  Do they increase conversion rates long term? A lot of those pissed off people might not be customers today but could be in future.
  • patmcguire 10y ago
    What was the last hover ad you saw? Closing it is so instinctual I doubt it even registered. Those people won't remember next time. Annoying people is an evolutionarily stable strategy.
    • flukus 10y ago
      Good point, I'm not sure. My instinct has now transformed to closing the tab instead of the popup though, the close button is in a predictable place.
      • evolve2k 10y ago
        After writing this today, I was reading an interesting (to me) article on building two sided marketplaces, a pop up came up around half way through, didn't feel unreasonable actually as I was feeling value from the contents of the article and it felt likely appropriate moment for them to make the ask. Thanks for the discussion everyone. Ref: https://www.sharetribe.com/academy/how-to-communicate-your-value-proposition-to-your-users/ https://www.sharetribe.com/academy/how-to-communicate-your-v...