People coming from scroll-through-attend-nirvana kind of platforms like fb, twitter etc are expected to behave that way. Shouldn't you build a rather very spec

People coming from scroll-through-attend-nirvana kind of platforms like fb, twitter etc are expected to behave that way. Shouldn't you build a rather very specific landing pages for these click-throughs and then compare their behavior? I personally feel that redirection to very good article on your site would rather have them more interested than sending them to a landing page.