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Super Mario Run was a smash hit in terms of downloads -- over 50 million in its first couple weeks -- but was a disappointment in terms of revenue: not quite so
by samuelhulick 10y ago
Super Mario Run was a smash hit in terms of downloads -- over 50 million in its first couple weeks -- but was a disappointment in terms of revenue: not quite so many of those trial players turned into paying ones as anticipated.
What part did player onboarding play in that surprise?
- intoverflow2 10y ago>What part did player onboarding play in that surprise? Most important part of onboarding for Super Mario Run and the most important part in it's success* was the 31 year onboarding that a chubby red plumber jumping on pipes is actually fun. * can't really call it success by Nintendo standards only current day App Store standards.
- sprite 10y agoOf course they got a ton of downloads. Apple promoted it in the App Store before it was even launched and also sent out an email blast when it launched.