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>First, the [...] It has reversed before, why does it seem unlikely now?
by foonamefoo 19y ago
>First, the [...]
It has reversed before, why does it seem unlikely now?
- wehriam 19y agoBecause it's a different market than it was in 2002. Technology has progressed and people continue to move from other forms of media to the internet. The large players are more stable. Media buyers are more comfortable with the idea of advertising on the web. That's why online ad revenue increased by 25% in 2007 - http://www.iab.net/insights_research/1357 http://www.iab.net/insights_research/1357