6 ms·

Let's also not downplay the "Yahoo" brand name. It does not have much high impact negative publicity associated to it (yet). The name "Yahoo!" goes as far back

Let's also not downplay the "Yahoo" brand name. It does not have much high impact negative publicity associated to it (yet). The name "Yahoo!" goes as far back as the Internet for modern day users i.e. 30+ yrs age group. If Verizon can put a nice spin to it and through micro-filtration of the brand whatever filtrate is left, as long as it is somewhat appealing it would sell, let it be a search engine or whatever new product Verizon offers free-of-cost to its subscribers over its data network. Verizon owns AOL and with that a few mobile advertising companies. As TV content is gradually getting further away form traditional set-top-box nightmarish cable providers and more towards individual content companies (Netflix, Amazon Video, HULU, HBO etc), this would be a good step for Verizon to head in that direction as well, maybe not produce original content (such as Netflix/Amazon) but perhaps air exclusive sports events. At the end of the day, it is all about maintaining your monopoly.

__derek__ 10y ago
> It does not have much high impact negative publicity associated to it (yet). A billion compromised accounts seems like it could fill that role. Many people may not understand their online information's privacy/security, but that's an ear-grabbing number.
- mholmes680 10y ago
  Agreed. Anecdotally, my mother called me last night asking what she needed to do about Yahoo's new breach. I said, no no, dont worry we already changed your password. She said nope, NEW news! My mother (and her news) heard this loud and clear. Thats a problem, and VZ has every right to renegotiate -- this has passed the point of "we're yahoo so we're big and an unlucky target". This is, in my mother's words, "what the hell is wrong with those people, I'm done, how do i get everything to go to gmail".
  - hughw 10y ago
    If you changed her password in September, you shouldn't have to change now, right? Since the "new" breach is from 2013.
    - __derek__ 10y ago
      That's the thing: people who don't understand this news may now think that this is an ongoing, regular thing with Yahoo. If they react by switching, Yahoo will only be left with people's spam-collecting accounts.
      - mholmes680 10y ago
        On top of that, I thought I understood this news, then got a prompt from yahoo logon that I may have been compromised. So, I mean, I still don't understand the implications and I consider myself considerably more tuned in than my mother.
    - mholmes680 10y ago
      quite honestly, I'm about to start changing her password monthly for Yahoo... because I can't think of any reason to trust them.

__derek__ 10y ago

> It does not have much high impact negative publicity associated to it (yet). A billion compromised accounts seems like it could fill that role. Many people may not understand their online information's privacy/security, but that's an ear-grabbing number.

mholmes680 10y ago
Agreed. Anecdotally, my mother called me last night asking what she needed to do about Yahoo's new breach. I said, no no, dont worry we already changed your password. She said nope, NEW news! My mother (and her news) heard this loud and clear. Thats a problem, and VZ has every right to renegotiate -- this has passed the point of "we're yahoo so we're big and an unlucky target". This is, in my mother's words, "what the hell is wrong with those people, I'm done, how do i get everything to go to gmail".
- hughw 10y ago
  If you changed her password in September, you shouldn't have to change now, right? Since the "new" breach is from 2013.
  - __derek__ 10y ago
    That's the thing: people who don't understand this news may now think that this is an ongoing, regular thing with Yahoo. If they react by switching, Yahoo will only be left with people's spam-collecting accounts.
    - mholmes680 10y ago
      On top of that, I thought I understood this news, then got a prompt from yahoo logon that I may have been compromised. So, I mean, I still don't understand the implications and I consider myself considerably more tuned in than my mother.
  - mholmes680 10y ago
    quite honestly, I'm about to start changing her password monthly for Yahoo... because I can't think of any reason to trust them.