I think you're seeing the glass half empty. Paris is not perfect but I don't see how this kind of initiative couldn't be a move in the right direction. About

I think you're seeing the glass half empty. Paris is not perfect but I don't see how this kind of initiative couldn't be a move in the right direction. About the money part, Paris is far from being London or NYC, the gravity center isn't financial services, at least you don't feel it when living there. There is great talent (engineer+design), I'd say the marketing overall is weak and too timid.